Safe & Supported Communities
Footfall & Insights
Steve Bluff
Chief Operating Officer
PARK STREET FOOTFALL
Year to Date
compared to last year
+23
%
Last Four Weeks
compared to last year
-100
%
Last Full Week
compared to last year
-100
%
HOW THE DATA IS COLLECTED
This data is collected through a sensor installed on Park Street, powered by O2 Motion that uses anonymised and aggregated data to generate insights. The sensor detects the presence of all 4G capable handsets within range and able to use the O2 mobile network. This presence data is then combined with O2‘s customer data to provide anonymised demographic information, e.g., age, gender, home location, spending power, and interests (based on their web and app usage).
HOW YOU CAN USE IT
The anonymised customer data can be accessed through our online dashboard. Businesses can use the dashboard to make more effective, data-driven decisions. Please contact our team if you would like more information.