Monthly Footfall Overview: June 2026

June saw strong growth on Victoria Street, while Broadmead footfall was impacted by the summer heatwave

Overall, June showed mixed footfall trends across Bristol’s key city centre locations. Victoria Street recorded strong growth, with footfall up 9% compared with May and 56% higher than June 2025, alongside a rise in international visitors and a higher proportion of visitors with strong spending power. Broadmead saw a 14% decrease compared with May and was 5% lower than June 2025, with the heatwave likely contributing to lower weekday footfall towards the end of the month. Saturdays remained the busiest days across both locations, with lunchtime, commuting and after-work periods continuing to drive activity.

Following our investment in Micro Location insights via O2/Virgin Media, a sensor has been installed on Victoria Street allowing us to better understand footfall trends across the city.

We also capture data through two sensors in Broadmead, installed on Broadmead East and the corner of Broadmead West and Union Street. These sensors measure passing footfall by combining AI-powered algorithms with existing camera networks.

PARK STREET*

*We have currently paused insights reporting for Park Street due to an upcoming change in the system.

VICTORIA STREET

OVERALL TRENDS

Overall, there was a 9% increase in footfall compared to May with a 2% increase in unique visitor numbers, meaning on average each person visited the area slightly more often in June. The daily average visitor number was 12,749, up from 11,338 in May. Compared to June 2025, this was an increase of 56%, up from 5,589.

Key trends included:

Peak footfall days: The busiest days for footfall in June were Saturday 13th and Thursday 18th June.
Key events: The weekend of 12-14th June saw a lot of events around Bristol, including Bristol Craft Beer Festival taking place at Lloyds Ampitheatre and Festival of Nature holding activities in Millennium Square. Although these events were not in the area covered by the Victoria Street sensor, they bring an increase in footfall to areas around the city.
Weekday impact: The Victoria Street sensor is between a dense area of office buildings and a city centre park, trends show that ‘workers’ occupy a high percentage of footfall during commute hours and lunchtime.

VISITOR DEMOGRAPHICS & BEHAVIOUR

A higher percentage of visitors were more likely to be under 54 compared to the national average.
42% of visitors were female, compared to 51% nationally.
The most popular time to visit Victoria Street was during commuting hours, between 8-9am and 5-6pm, and lunchtimes, between 1-2pm.
The average dwell time was just under 35 minutes, rising to just over 40 minutes when only ‘workers’ are included.
‘Workers’ (people whose location settings categorise them as being employed in the area) made up 15% of footfall in the week, but only 4% on the weekends.

SPENDING POWER & TRAVEL PATTERNS

Compared to the national average, Victoria Street attracted a larger proportion of visitors with ‘high’ or ‘very high’ spend power.
Compared to June 2025, a higher proportion of visitors to Victoria Street had a higher spending power.
The BS4 postcode brought the highest number of visitors, followed by BS3.
59% of visitors to Victoria Street came from the Bristol area, 5% came from Bath postcodes and 3% from Gloucester postcodes.
Footfall from international visits was 10% higher than in May. The largest number of international visits were made from Spain.

BROADMEAD

OVERALL TRENDS

The average daily footfall for Broadmead is divided between two sites: Broadmead East and 95 Broadmead.

In June, the total footfall was 14% lower than in May. Broadmead East accounted for 73% of the total footfall and 95 Broadmead accounted for 27%. Across both sites, footfall was 5% lower than in June 2025.

Key trends included:

Saturday impact: Saturdays were the highest day for footfall for both sites, with Saturday 13th being the busiest, followed by Saturday 27th.
Weather impact: There was a heatwave across the country during the week commencing 22nd June, which can explain lower, below average footfall for these weekdays, indicating people were less likely to want to travel to shops in these temperatures.

VISITOR DEMOGRAPHICS & BEHAVIOUR

The most popular time to visit Broadmead was Saturdays between 2-3pm, with weekday lunchtimes between 1-2pm and after work between 5-6pm also seeing spikes.
Sundays were the quietest days.

Our Footfall & Insights pages are updated weekly with the latest footfall data. Please refer to our Reports & Resources section for a snapshot overview of footfall in our Monthly Visitor Reports and an overview of spend behaviours in our Quarterly Spend Reports.

The expanded footfall data can be viewed through our online dashboard for more effective and informed decision making. Please get in touch if you would like more information.