Monthly Footfall Overview: November 2025

Overall, November experiences a slight decrease in footfall compared to October, however, patterns in visitor behaviour, spending power and visit frequency continue to offer valuable insights.

Following our investment in Micro Location insights via O2/Virgin Media, two sensors have been installed on Victoria Street and Park Street, allowing us to better understand footfall trends across the city.

We also capture data through two sensors in Broadmead, installed on Broadmead East and the corner of Broadmead West and Union Street. These sensors measure passing footfall by combining AI-powered algorithms with existing camera networks,

PARK STREET

OVERALL TRENDS*

Compared to October, footfall on Park Street was down 2% with a 5% decrease in visitors. Despite this, the average daily visitor number was slightly higher in November at 7,109 compared to 6,992 in October.

Key trends included:

Seasonal events: The busiest day for footfall was Saturday 1st November. Over that weekend, various Halloween events were taking place across Bristol, likely contributing to the rise in footfall especially considering that Park Street is a popular student area.
Saturday impact: Saturdays were the highest days for footfall, with consistent weekly footfall patterns emerging that highlight a notable spike on Saturdays. Taking into account that there could have been days with even higher footfall on the days where the sensor was having issues.
International visits: There was a 10% decrease in footfall from international visitors in November compared to October, with the largest number of visitors from Spain. The decrease in international visits is likely impacted by October’s school half term holiday, but it is also slightly skewed by this month’s sensor issue.

*These figures include an interference on the Park Street data cell on 8th and 9th November, causing very low, inaccurate footfall to be recorded.

VISITOR DEMOGRAPHICS & BEHAVIOUR

A higher percentage of visitors were aged 18-64 compared to the national average, while fewer were 65+.
The most popular time to visit Park Street was 1-5pm on Saturdays, and 5-6pm on Tuesdays and Thursdays, coinciding with after work drinks.
43% of visitors were female compared to 51% nationally.
‘Out of area’ visitors (those visiting rather than working or residing nearby) made up 68% of visits, down 7% from October. On the three busiest Saturdays, this rose to 79%, showing weekend visits are particularly driven by out-of-area audiences.
The average dwell time was just under 23 minutes, which was less than October.

SPENDING POWER & TRAVEL PATTERNS

Compared to the UK average, Park Street visitors had a ‘high’ or ‘very high’ spending power.
When comparing the spending power of different categories of visitor, ‘residents’ had the highest average, followed by ‘visitors’ and then ‘workers’.
64% of visitors made 1 visit, 30% made 2-5 visits, 4% made 6-10 visits and 2% visited over 11 times. This aligns with a slight increase in the average number of visits per person from October to November.
The BS8 postcode brought the highest number of visitors to Park Street, followed by the BS6.
3% of visitors came from Bath and 2% came from Gloucester postcodes.

VICTORIA STREET

OVERALL TRENDS

From October to November, both footfall and visitor numbers decreased by 20% and 16% respectively. The daily average visitor number was 4,931 in November compared to 5,936 in October. Despite a slight decrease since the month before, there has been a 104% increase in visitor numbers compared to November 2024.

There was a less pronounced weekly pattern compared with Park Street, and Saturdays, while still the highest-footfall days, showed smaller spikes.

Key trends included:

Seasonal events and weather: The week commencing 24 November experienced significantly lower footfall, coinciding with Black Friday, Cyber Monday, and badweather, which likely encouraged people to stay home and shop online.
Daily patterns: The three highest-footfall days were Saturdays and the lowest were Sundays. The difference between weekdays and weekends was less extreme than seen on Park Street.
International visits: There was a 19% decrease in footfall from international visitors in November compared to October, with the largest number of visitors from Spain. Similar to the numbers seen on Park Street, this is likely due to the October school half term holiday.

VISITOR DEMOGRAPHICS & BEHAVIOUR

A higher percentage of visitors were aged 18-64 compared to the national average, while fewer were 65+.
The most popular time to visit Victoria Street was Saturday afternoons into evenings, between 1-8pm. After work between 5-6pm on Tuesdays, Wednesdays and Thursdays were also popular.
Fridays showed a notable dip in lunchtime and after-work visits.
The average dwell time was just under 31 minutes, slightly higher than October.
41% of visitors were female, down from 43% and compared to 51% nationally.
‘Workers’ (people whose location settings indicate they work and do not live around Victoria Street) account for 20% of footfall between Monday-Thursday, but only 14% on Fridays, showing that Friday is the least popular day to go into the office.
The percentage or ‘out of area’ visitors (those visiting rather than working or residing nearby) was 69%, down from 71% in October.

SPENDING POWER & TRAVEL PATTERNS

Compared to the UK average, Victoria Street attracted a larger proportion of visitors with a ‘high’ or ‘very high’ spend power.
When comparing the spending power of different categories of visitor, ‘visitors’ account for the highest average spend power, followed by ‘Residents’ and then ‘Workers’.
69% of visitors made 1 visit, 27% made 2-5 visits, 4% made 6-10 visits, and 1% made 11+ visits, overall slightly lower than October.
The BS4 postcode brought the highest number of visitors, followed by BS3.
59% of visitors to Victoria Street came from the Bristol area, 5% came from Bath postcodes and 2% from Gloucester postcodes.

BROADMEAD

OVERALL TRENDS

The average daily footfall for Broadmead is divided between two sites: Broadmead East and 95 Broadmead.

In November, the daily average visitor number for Broadmead East was 35,920 visitors and 8,038 for 95 Broadmead, making Broadmead incredibly popular.

both footfall and visitor numbers decreased by 20% and 16% respectively. The daily average visitor number was 4,931 in November compared to 5,936 in October. Despite a slight decrease since the month before, there has been a 104% increase in visitor numbers compared to November 2024. However, the footfall in November was 2.7% lower than November 2024.

Key trends included:

Saturday impact: Saturdays were the highest day for footfall for both sites, with the bigger spike being at the Broadmead East site.
Seasonal events: The last week of November marks the busiest week of the year so far. The increase in footfall over that period is likely due to the Christmas markets and Christmas village being set up and attracting visitors.

Our Footfall & Insights pages are updated weekly with the latest footfall data. Please refer to our Reports & Resources section for a snapshot overview of footfall in our Monthly Visitor Reports and an overview of spend behaviours in our Quarterly Spend Reports.

The expanded footfall data can be viewed through our online dashboard for more effective and informed decision making. Please get in touch if you would like more information.